Alberta’s Premier Luxury Portrait and Headshot Photographer
A portrait is more than pixels on page or an image on paper.
These are portraits that soldiers will carry overseas.
Husbands will carry in their wallets
Portraits decorate the walls of homes.
Portraits of you – will reconnect , inspire, and empower you!
Portraits will tell your story for generations to come!
What’s Your Transformation?
Transformations change the way people see and feel about themselves. It changes the way you see yourself in your life, in your love, in your relationships, in your business, in every aspect of your life. Transformations are powerful.
“When you can see your own beauty shining back at you, you will then believe in the beauty of others!”
~Irene Lay, Photographer
What Are Clients Saying?
“I felt like a princess. The experience itself was empowering and so much fun. When I saw my images at the reveal I was in tears and could not believe the woman in the pictures was really me. The experience is much more than the beautiful photos, it is how Irene supports clients to bring their inner beauty to the outside and let it shine!”
“Irene not only captured my beautiful, amazing headshots and branding images, she used her talent and skills to make sure I was able to use these images on my website and social sites. I told her what I wanted and needed and she captured the images, sized them properly so I could use them in banners and in my marketing. Thank you so much for taking this job off my hands!”
“I was bullied! I was told very hurtfully things and it made me cry often. It shook my self-esteem, my self-worth, and my confidence. Then, my Mom gifted me this photo session with Irene…and now, I can SEE, all they say is not true. I feel empowered, strong and beautiful. Sometimes seeing is believing. Irene’s planning created stunning images and sheer perfection.”
“I decided to treat myself to a photo shoot this year to celebrate my 60th birthday! I was treated like ROYALTY!!! The day of the shoot was an experience that everyone should have in their lifetime. When I saw the photos for the first time I was ‘awe struck’ and felt very emotional. Irene had really seen me for who I was as a person, my personality and my character and she captured it in a photo. The photos are ageless and beautiful beyond words…Irene actually gave me so much more than a photo!”
“My experience was amazing! As a woman that didn’t have any good pictures of herself, this experience has shown me that I am a beautiful woman even at 60! And the reaction from my family made me cry. They thought every picture was beautiful and that the real me was captured in each one. Thank you again Irene, for reminding me that I AM a beautiful woman.”
“Irene is an incredible photographer, with an artist’s eye for detail. She did an amazing job on my branding photos. I replaced my cover photo with one of the images from Irene and my Facebook contacts went from 875 to 5000 in less than six months. I also used my images to build my new website. I highly recommend Irene for all of your photography needs. She is creative, innovative and full of fresh ideas.”